Muskan Karia, born on 11 May 2003 in Thane, Maharashtra, is a prominent Indian digital creator renowned as “India’s Biggest Snack Explorer” for her innovative and engaging food reviews shared on social media platforms.
She transitioned from a traditional corporate job to content creation during the COVID-19 pandemic, becoming a viral sensation for her humorous and relatable reels about snacks and global packaged foods.
With over 1.2 million followers on Instagram and a growing presence on YouTube, Muskan is celebrated for her creative approach, signature catchphrase “I Bet You Didn’t Know This,” and collaborations with brands and other influencers.
Her educational background includes a BMS degree from R.D. & S.H. National College (2020–2023), and she is known for combining her love of snacks, travel, and BGMI gaming in her content.
In 2025, her net worth is estimated to range between ₹30–50 lakhs, mainly driven by brand deals and social media partnerships, highlighting her remarkable rise as a digital influencer.
Muskan Karia Biography (Wikipedia)
| Category | Details |
|---|---|
| Full Name | Muskan Karia |
| Date of Birth | 11 May 2003 |
| Age | 22 years old (as of 2025) |
| Birthplace / Hometown | Thane, Maharashtra, India |
| Also Known As / Tagline | “India’s Biggest Snack Explorer” |
| Education | Attended R.D. & S.H. National College (Thane) |
| Height / Physical Stats | Height approximately 5′ 4″ or 5′ 5″ (varies by source) |
| Eye Colour / Hair Colour | Eye: Black; Hair: Black |
| Years Active (as Content Creator) | Late 2018 – Present |
| Primary Platforms & Content | Instagram (Reels & posts), YouTube; snack review content, lifestyle & fashion content |
| Signature Content Style / Themes | Snack reviews (“you didn’t know this”), transition into fashion and modeling content |
| Social Media Metrics (publicly known) | Instagram @ muskankaria → 1 M+ followers (as of 2025) |
| Family | Parents: Not publicly named; Siblings: Not publicly named |
| Marital Status / Relationship | Unmarried; No confirmed public boyfriend/partner info |
| Notable Achievements & Milestones |
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| Net Worth / Earnings (estimates) | Not officially confirmed. Reddit-based discussion estimates suggest high earnings from brand deals and social media (e.g., claims of ₹20+ lakhs/month) but these are unverified. |
| Recent Updates (2024-25) |
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| Other Facts / Trivia |
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Muskan Karia Career & Achievements
- Started her professional journey in a traditional 9-to-5 job but switched to digital content creation during the COVID-19 pandemic.
- Gained widespread popularity as “India’s Biggest Snack Explorer” by creating engaging and humorous snack reviews on Instagram, featuring both Indian and international snacks like Hippo Chips, Oregano-flavored treats, and Chupa Chups.
- Developed a unique content style with her signature catchphrase, “I bet you didn’t know this,” which resonates well with her audience and helped increase her follower base to over 1 million on Instagram.
- Recognized for her creative approach in combining humor with informative reviews, attracting a large fanbase and becoming a trendsetter among Indian food influencers.
- Transitioned from content creation on Instagram to expanding her presence on platforms like YouTube, where she engages in food, travel, and lifestyle content.
- Collaborated with various brands in the food, travel, fashion, and lifestyle sectors, leveraging her niche in snack exploration to attract relevant partnerships.
- Won multiple prestigious awards acknowledging her work and influence as a digital creator, highlighting her hard work and impact in the influencer space.
- Earns significant income through brand collaborations, sponsored content, and social media partnerships, with an estimated net worth between ₹30–50 lakhs in 2025.
Muskan Karia Controversies
- An alleged private video (MMS) purportedly featuring Muskan Karia surfaced online, creating a viral stir and prompting her to publicly deny the allegations, calling it a malicious attempt to defame her.
- A video in which Muskan and fellow influencer Sarthak Sachdeva “gate-crashed” two weddings (without proper invitation) sparked backlash from netizens about boundaries in influencer content.
- Criticism of her content style: Some viewers accuse Muskan of using exaggerated expressions, double-meaning jokes or innuendos (especially in snack-review videos) which they feel verge on inappropriate or overly provocative.
- Discussions around her claimed earnings (often shared on Reddit/forums) have drawn attention — while not strictly a controversy in the legal sense, the claimed “₹20+ lakhs/month” income from subscription content has been criticised as fueling jealousy, debate over influencer monetisation or confusion about transparency.
- Some commentary channels and roasts have labelled her “most tharki Gen-Z influencer” (a highly derogatory term in Hindi) and accuse her of crossing lines for clicks, sparking broader debate about influencer ethics and objectification.
FAQs for Muskan Karia
| # | Question | Answer |
|---|---|---|
| 1 | Who is Muskan Karia? | Muskan Karia is an Indian digital content creator, often styled as “India’s Biggest Snack Explorer”, known for snack-reviews, lifestyle reels and fashion content. |
| 2 | When was Muskan Karia born? | She was born on 11 May 2003, which makes her 22 years old as of 2025. |
| 3 | What is her main content type? | Her main content initially revolved around snack reviews (“I bet you didn’t know this” style), then expanded into fashion, lifestyle and YouTube vlogs. |
| 4 | What platforms is she active on? | She is active on Instagram (@muskankaria) with over 1 million followers. (instagram.com) She also has a YouTube channel. (youtube.com) |
| 5 | Where is Muskan from? | She is from Thane, Maharashtra, India. |
| 6 | What is a recent collaboration or brand news? | One report highlights her promotion pricing for collaborations—indicating an active brand-collab profile. |
| 7 | Has she been involved in any viral video or controversy? | Yes — e.g., she and fellow influencer Sarthak Sachdeva were reported to have posted a “wedding gatecrashing” video that divided social media. |
| 8 | What do we know about her earnings? | There are unverified online estimates such as Reddit posts claiming she earns more than ₹20 lakhs per month. These are not officially confirmed. |
| 9 | What is her current Instagram tagline or public branding? | Her Instagram bio reads: “India’s Biggest Snack Explorer. – team.muskankaria@gmail.com”. |
| 10 | What’s new in her recent years of content? | She has begun posting YouTube vlogs and reaction videos, and is transitioning more into fashion/lifestyle content beyond snack-reviews. |
| 11 | What is her education background? | She attended R.D. & S.H. National College in Thane during her early years. |
| 12 | Is there public information about her family and personal life? | Details about her parents or siblings remain unverified publicly. Most sources list family info as “not publicly known”. |
| 13 | Does she charge for promotions? | According to a promotion-pricing report, for her follower size and engagement she charges amounts in the range of tens of thousands of rupees for Instagram campaigns. |
| 14 | What is her engagement style or signature catch-phrase? | She often uses the phrase “I bet you didn’t know this” in her snack review style content. |
| 15 | What’s her outlook or next move? | According to a LinkedIn commentary, she is building her “digital empire with authenticity and influence” and expanding her brand beyond just food/snack reviews. |