Are you a retailer leveraging the ecommerce industry segment? If yes, then you must be aware of how scope-full and emerging this field is. Along with that, it should be noted that this field is also highly competitive and that is why you have to be on your toes all the time, and be ahead of your competitors.
From the start of 2020 and now reaching up to the last quarter of 2021, so much has changed because of the pandemic. Most and most purchase and sale element is being taken online now. This is the right time to be a part of this industry. But the last one and half year has also brought so many changes in the strategies in the industry, how the process has to be implemented and also in the sales and marketing plans. This time has provided with invaluable insights and therefore one must brace up for uncertain events. That being said, industry-wise and also with the advancing technology, new trends are emerging in how ecommerce functions and what ecommerce marketing strategies should be implemented. Here we are going to discuss what leading trends are influencing and going to influence the ecommerce industry in the coming time.
Trends to Look Out for and Prepare for in Ecommerce Industry
1. Enhanced Customization and User Experience
The buyer is the key decider about how scalable your sale growth is. And therefore, it is important that a store is able to provide utmost experience to the user, right from finding the product to knowing about that in detail, ease of purchase and payment, and after sale support. Allowing the customers to become part of your product development is a key driving force that enhances user satisfaction and strengthens brand value. Customized products and personalized shopping experience are going to rule for long.
2. M-Commerce is Growing Rapidly
Check every big brand name in the ecommerce industry, and you are sure to come across their mobile app on the smartphone segment. This is because mobile users are overlapping the desktop users, and the ease of access on the mobile platform over the web based one certifies that you just can’t ignore the mobile user segment. Mobile commerce is growing rapidly by each other and it must be intuitive and customer-oriented to provide you with that outreach and business growth.
3. e-Wallets Becoming Preferred Mode of Payment
As during the time of the pandemic when cashless transactions were encouraged, along with the fact that digital payment is something that provides convenience for the user, e-wallets are becoming more and more prevalent for users. Studies suggest that digital payments have increased by over 100% in the last 5 years. This is a big aspect when you are setting up your store, on web as well as mobile platform. Make sure that you allow for comprehensive e-wallet options on your store that customers like to have when they are shopping online.
4. Social Media Becoming a Big Influencer
While in-app purchases are increasing on social media channels, those are also working to drive sales for mobile commerce. Mobile users, when they check an ad or a new product launch notification or an offer on a social channel feed love to check that, and this means it could be good lead to convert. So, why not optimize and leverage this fully.
5. Content Important is Only Becoming More Significant
Actionable content is driving sales more and more. Users love to check out full details, read reviews, check the product images and read and research all about the product. This is where rich, informative, complete, clear, engaging content is highly invaluable for your product listing. You can create interactive stories, email, and sales campaigns in a creative way to drive sales.
6. Augmented Reality (AR) and Virtual reality (VR) is the Future
How great it is when a customer is able to visit the store virtually through the VR device and check about the product like they are experiencing it in real? Similarly, AR also provides an interactive experience for the users that they love to try out before deciding on the purchase. This open a huge opportunity for sellers to overcome their biggest marketing and user-experience challenges.
7. Voice Search is on the Rise
With more and more mobile users who love convenience, just asking the device to look for and find the product or service gives them high comfort, ease and fast results. The voice search is expected to more than double in the next 4-5 years. So, missing out on this aspect is something that won’t be suggested at all.
Like you should focus on creating your m-commerce store keeping in mind the aspects of mobile app tends 2021, you must leverage all the factors that are on the rise and becoming a big driving force for sales.