Everyone dreams of turning their passions into fun new careers. You can turn your passion for skincare, beauty, and customer service into a fulfilling career. The global cosmetic market is projected to grow at a compound annual rate of 5-3% from 2022 to 2028.
If improving your client’s skin quality is your passion, then esthetician is a good fit for you as a career. You can specialize in many areas, such as washing and beautifying a client’s face and body.
Working as an esthetician will help you improve your clients’ appearance. If you have an esthetician license, you can provide facials and skin treatments such as scrubs, peels, and masks.
If you’ve wondered how to become a successful esthetician, this article is a great starting point. Let’s explore a few tips that can help you achieve your dream.
Tips to Become a Successful Esthetician
1. Enroll in a Licensed Esthetician School
First, you need to prioritize enrolling in an esthetician training program. This will help you learn essential skills and techniques for becoming an expert in this industry.
But you need to complete a certified cosmetology or esthetics program to become a skin care specialist. Afterward, you must pass a state board exam to get your license.
For a headstart, you can leverage an esthetician practice test to help pass the licensing exam on the first attempt. It exposes you to several practical and written exams making the licensing one a breeze.
Enough exposure from a licensed esthetician school will help you obtain a full license in your state. This program prepares you for the licensing exam through their esthetician practice test. The right training exposes you to various options near you.
Enrolling in an esthetician program equips you with the right skills to excel in the industry. You’ll get hands-on training that will help boost your confidence as an esthetician.
2. Build Your Experience as You Grow Your Clientele
Invest in practical experience before beginning your desired career path. This is essential and a requirement in most places since you’re offering skin care services.
Enrolling in an esthetician school equips you with the necessary skills and experience to help you stand out in the job market. Ensure you enroll in a state-approved school to strengthen your eligibility.
You can leverage your school’s career services department to find entry-level jobs for an esthetician. Exposure to these resources is essential when you’re job searching. Besides, you stand to gain a myriad of advantages working as an entry-level esthetician.
Most coworkers are always willing to share their knowledge and industry secrets. So starting at an entry level you can tap into your coworkers’ knowledge to develop a unique talent.
Moreover, this position helps you establish solid relationships with clients. So, you’ll be in a better place to develop a strong customer base.
Over time, you’ll notice you have a long list of clients who trust your services. Before you realize it, you’ll be in an excellent place to further your esthetician career into a success.
3. Set Short Term and Long Term Goals
Clarifying your goals is another essential tip you shouldn’t ignore. Start by defining your work atmosphere. Then you can try to visualize what your five years should look like.
You need specific, measurable, achievable, relevant, and time-bound goals. Defining your annual income rate in five years is a good starting point. Doing this gives you an understanding of where you can kick-start your career and how it can progress.
- Become self-employed
- Health and personal care stores
- Personal care services
- You can work with physicians
- Work as a traveler accommodation
As a self-employed esthetician, you can focus on growing your customer base, operating your spa, building strong relationships, and creating your skincare line.
Of course, all these need to follow the SMART goals technique. The short-term and long-term goals will help you maintain your vision and objectives. Defining these goals will help you begin your desired career path with accumulated experience and skillset.
4. Market Your Services
You need technical skills and an understanding of retail sales to succeed as an esthetician. These two skill sets help you provide quality services to your clients.
The marketing skills are essential as they help spas and salons to generate a lot of income. Most employers will reward your selling skills, and with the commission earned, your pay will rise.
Leveraging these skills will contribute to your success as an esthetician. Here are ways you can use your skills without spending more money to bring in new customers:
You can encourage people who use cosmetics to visit your spa for a free consultation. Use this opportunity to examine their products and recommend the best ways to make the most of them.
Ensure you give a warm treatment to your prospects. Your passion and concern convince them to try your products and schedule a facial.
You can also strike a deal with a hairstylist to leave brochures and cards at their station. Besides, a free facial will be handy as they can market your services from experience. Also, offering a commission for every successful referral will help motivate them to recommend more clients.
Converting your services in the form of certificates is a great marketing tip. You can do this and partner with other service providers like real estate agents. Often, they want to wow their clients by giving an exceptional customer experience, and a visit to the spa could be ideal.
Work with partners looking to appreciate their customers with a thank you gift. This is a strategic marketing effort because it is a win-win situation for both parties.
5. Be Flexible
Everything keeps changing, which is also true in the esthetic industry. The esthetic industry is fast-paced, and new trends are always emerging.
Your clients will be happy when you’re up to date with the latest trends, techniques, and products. To be a successful esthetician, you must keep refreshing your skills with new courses.
Doing this exposes you to the latest services and products you can recommend to your clientele. So being flexible will help you remain marketable and be successful in your craft.
Key Take Away
There will be more demand for estheticians going forward to 2030. So having a license as an esthetician will set you apart and allow you to practice.
However, your commitment, values, and technical skills will significantly influence your career success. You will also need to build your sales and marketing skills to help you scale your career or skincare boutique.