3 Compelling Benefits of Mass Communication Studies

Today, one of the most popular courses that students like to follow is mass communication, which is also known as Mass Comm. A mass communication course consists of print and electronic media, radio, photography, advertisement, public relations, film making, and new media. In a nutshell, it contains an array of subjects and course plans. Hence, it is necessary to study mass communication to get a complete and advanced education in this particular field and seek broad career opportunities.

Not to mention, mass communication is an interesting course to indulge in. The course’s name itself suggests what it is about. When we say mass, it means people and by communication it means interaction.

This course teaches you different facets, related to interaction with various masses. In-depth knowledge of video-audio production, journalism, advertising, public relations, event engagement/ management activities. So, what are you waiting for? Find best college in Dehradun and get enrolled for the course of mass communication.

What is Mass Communication?

According to Wikipedia, the meaning of mass communication is “the study of how people exchange information through mass media to large segments of the population at the same time.” And with the incredible and modern eruption of communication technology and media, all around the globe, the study of mass communication has become necessary. Also, in the contemporary world, where technology plays an important role in our lives, professions belonging to mass communication provide plenty of opportunities for trained professionals who are swift and competent in their work. Careers in the different departments of mass communication are good at paying, and also provide job satisfaction and expression of creativity.

Mainly, a mass communication course consists of six major subjects:

• Journalism
• Video Production
• Audio Production
• Advertising
• Event Management
• Public Relations

Each of these subjects is a huge field in itself, and they all have master’s level courses at reputed universities in India. For instance, journalism is further divided into Print Journalism and Electronic Journalism. In these courses, students are taught to report, write, and edit stories and news stories.

You must have heard of the term, “public relations” or P.R. This helps students to understand the different types of people a company or personality is required to maintain a friendly relationship with.

Basically, mass communication is a course where students get to learn about several things. In contrast to the popular belief that a course in mass communication helps students work in the media, mainly electronic media, this course is not just about the media. In fact, studying mass communication demands learning about all the aspects of communicating with the masses where the masses are only strangers to the student.

So, here are the top 3 compelling benefits of mass communication studies:

1. There are Plenty of New Opportunities

Mass communication is certainly one of the most exciting courses, where one can study different things: such as searching for new stories and finding any piece of truth in them, broadcasting certain stories to numerous people, which includes celebrities and politicians. Developing new ideas and notions for several organisations, designing logos, and coming up with attractive or catchy taglines for the various brand, converging opinions on social issues and sharing them on public platforms, creating films, capturing significant and expressive photographs, or creating slogans for products, and many other opportunities. No other course can offer their students all the opportunities mentioned above. Hence, this is one of the prominent reasons why a student should go for a course in mass communication.

2. Practical Exposure and Adventure

If you want to travel to different types of places, and want to explore the world from the perspective of a journalist or filmmaker, and want to cover various events and stories, then mass communication is definitely for you. Additionally, mass communication provides its students, the freedom to use their creative ability at full capacity. Not to mention, there are no specific rules or regulations for working in this field, which allows students the freedom to explore and form their work style. For instance, taking risks, coming up with exciting ideas, and inspiring people are all essential parts of mass media. A degree in mass communication helps in developing the ability of critical thinking, problem-solving, conflict resolution, team building, and public speaking.

3. Art and Creativity

If you opt for studying mass communication, it will certainly help you in developing thinking skills, solving difficulties, resolving disagreements quickly, working in a team, and public speaking. This field is certainly an artist’s delight, as it teaches students to speak persuasively, write wonderfully, and makes them learn to attract the audience through great visuals, inquisitive taglines, tempting words, and eye-catchy designs.

Therefore, proving that mass communication is one of the best courses that students can choose as a career.