Today, more people are into online store businesses with different unique ideas. So, creating a better ranking for your online store is a significant step to sustaining in this industry.
Bringing visitors to your online store is an easy peasy thing. But converting them to buying customers? Not much..!
Creating customers is not that hard a task if you take care of several things and take the help of some effective plugins. A healthy WooCommerce online store can convert at least 20 percent of its traffic into sales.
Today, we’ll discuss some ideas and shake hands with some plugins that can improve your WooCommerce online store performance.
Success in eCommerce requires commitment and hard work. If not taken good care of, your store will lose its ground to competing stores.
If you are reading this, you are either getting started or are someone who wants to take your eCommerce efforts to the next level. Either way, let’s see what can help you out.
How WooCommerce Is Ruling the eCommerce World
WooCommerce is the leading eCommerce plugin from WordPress. It provides a great foundation for building an optimized and user-friendly eCommerce store. It is built efficiently, both on the shopper side, and the admin side where administrators can effortlessly add new products, configure payment methods, and integrate payment gateways.
WooCommerce comes with a functional admin dashboard to evaluate sales and read product reviews, and also to monitor stock levels and overall store performance. That makes WooCommerce astonishingly versatile in terms of containing any web store design you could wish for.
As WordPress gained its pace, there was a rising demand for a comfortable and customizable eCommerce platform. The idea of WooCommerce was developed in 2008 by three WordPress enthusiasts from different countries communicating information and ideas through email. This developed into what is now known as WooCommerce, which currently holds millions of store owners around the world.
WooCommerce was first released in 2011 by WooThemes – a simple WordPress theme store at the time – concerned with design more than functionality. Nonetheless, it quickly became obvious that WooCommerce is their most promising product.
By 2020, WooCommerce will be used by around 10% of all online stores and 25% of the top 1 million sites. It is downloaded by around half-a-lac users every day – that makes it more than ten downloads a minute. WooCommerce is easy to install and oh, it’s free too!
Is WooCommerce SEO Friendly?
Yes, WooCommerce is SEO-friendly. It is built using code optimized for SEO and with the help of some SEO-related plugins like Yoast, you can boost the organic ranking of your WooCommerce store.
When you are setting up your online store, you need to add many things like themes, products, titles, descriptions, and much more. Here, you are responsible for optimizing all these contents and images for a better user experience and for a higher ranking.
Using various SEO strategies on your WooCommerce store lets you create a store with enough traffic and better conversion. Some of the SEO strategies to boost your sales are discussed below.
Choosing a Theme for Your WooCommerce Website
If you are setting up a WooCommerce store, the design is really important. The store’s visitors will expect a neat and boundless shopping experience with faster page load speeds and a candid user interface. Once they arrive on your site, they’ll make an on-the-spot decision whether to stay and have a look around or go to another store.
Your store’s design must be visually pleasing to the guests, and also functional and convenient. Visitors tend to build an impression about a website within seconds. The more simple and logical design, the better the impression you receive in that crucial transom of time.
A stunning yet classic web design united with a straightforward buying experience will help to establish a priceless level of credence and integrity. The design always matters!
Optimizing the User Experience of Your WooCommerce Store
One of the most crucial factors of exceptional web design is the comfort of use and precise navigation. Shoppers at a store want to know where they are at the time, and they ought to complete a purchase successfully with as much absolute ease as possible. If your store’s navigation is poor or it is not immediately visible how visitors can go from A to B, the would-be shoppers will flee from your site to visit a competitor.
Too tiny things such as testing and white spaces in your navigational callouts on desktop versus mobile can make a big impact!
Many WooCommerce stores get the basics wrong tending to unfavorable impacts. With a vision of converging on maximum impact, just three things can optimize your WooCommerce store to an exceptional outcome.
Creating Highly Visible Call to Action Buttons
Attaching a precise Call to Action (CTA) button on each page of your WooCommerce online store is a prominent alternative to signal the visitors to the next stage of their purchase. The CTA buttons not only stand out but also ensure that it conveys what the visitor can expect by clicking them. A well-conceived site structure with strategically placed Call to Action buttons can guide the shopper through an all-embracing site experience.
Besides, buttons such as Add to Cart and Checkout Now should be outstanding and never be missed. The Add to Cart button is the most frequently used CTA button. It should be noticeable on the page and distinct from the rest of the buttons or links. If certain, incorporate the button in multiple locations in your store and make it as easy as possible for your shoppers to go shopping.
Making Important Information Clear and Prominent
Shoppers will trust you if you are fair with them. You should be transparent on pricing, shipping costs, delivery schedules, and in describing the products carefully. Extend a simple return policy and make it plain how the return process works. Securing all these will put you on top of the vast majority of WooCommerce stores, and encourage your shoppers to shop more with you over the rivals.
Making Your Products Easy to Find
The final object of your site should be to make purchasing remarkably simple that leaves the structure of your WooCommerce store with high attention. With that in mind, strive with your designers and developers to make all your product pages quick to find with menu elements, filters, and search facilities.
Seek to approach your store design from a shopper’s viewpoint and comprehend if you can find products, collect the information you need, and make a purchase in fewer clicks. Make sure you provide them a easy to use experience with all the required elements.
Using An SEO Automation Plugin
For a self-hosted WordPress site, the Yoast SEO plugin is one of the best tools you can have. It is one of the most popular WordPress plugins and it is very easy to comprehend.
If you’re either running a personal blog or you’re an SEO professional managing a website for a client, Yoast can help you make your website as search-engine-friendly as possible.
You can install Yoast SEO on any self-hosted WordPress site but not on WordPress.com blogs. It is the most extensive SEO-related WordPress plugin and to top it all, Yoast is a free plugin! You can buy premium Yoast SEO extensions for extra functionalities, but most of its important features are available in the free plugin.
Yoast SEO makes it effortless for you to control titles and meta descriptions, fix your targeted keywords and track them, manage sitemaps, and a lot more.
Speeding Up Your Store with a Caching Plugin
A quick loading website not only provides an excellent user experience but also improves the site ranking. Concerning WordPress, many plugins help you to make your site load faster, and a part of these common types of plugins are the cache plugins.
One of the most popular paid cache plugins is WP Rocket. It creates a cache of the static file of your posts, and when a user accesses the same post, the plugin serves it directly from the cache folder.
The WP Rocket plugin saves a ton of resources spent while running all PHP queries and accessing the database to regenerate and serve the same post. Besides, loading a post from a cache helps the post to load much quicker than loading without the cache.
Using Light-Weight Plugins to Enhance Products & Checkout
WooCommerce comes with minimum features within. But it has additionally made available plugins with extra functionalities to bring ambiance to the whole store. Direct plugins from WooCommerce like WooCommerce Product Search and WooCommerce Wishlists are plugins to improve product page functionalities. Other plugins like Variation Swatches for WooCommerce also enhance product pages.
With all these techniques, you can bring about a great change in your conversions. Keeping all these in mind, try reviewing your eCommerce site once more, and start correcting from one end to the other.
Make URLs Short and Descriptive
For those who are using WordPress or WooCommerce websites, make sure that your URLs are crisp and precise for your audience. For that, enable WordPress permalinks from the settings of your WordPress website. It lets you add the keyword on your URL instead of the usual product id.
Sometimes you may feel it as a small difference. But, it brings a great difference to your website by increasing the number of visitors. Therefore, make use of the benefits of enabling permalinks on your website and bringing more traffic to your website.
Create High-Quality Product Images
Once you have created optimized content, focus on adding some high-quality images to your products that can quickly convert your audience. High-quality images definitely increases the number of sales and plays a significant role besides the customers in choosing the product.
Adding multiple images of a product from different viewpoints helps the customers to overcome the issue of intangibility and provides them a better view of the product. So, try to include a maximum number of images to the product and show products in various colors, if it is available in a range of options.
Optimize Your Checkout Process
Providing a smooth checkout process for your customers is always a crucial factor for online stores. While creating a checkout page, make sure that you are only collecting the required details from your customers and try to keep your checkout page as simple as possible.
Using the checkout manager plugin like Checkout Field Editor, you can create an optimized checkout page in the way you want. It lets you create an organized checkout page with both default and custom fields and displays them based on the rules you set.
Adding Multiple payment methods
Adding various payment methods to the online store can bring more customers to your store. Each customer of your store may be using different payment methods like- PayPal, Credit card, Debit card, etc. So, perform basic research on your audience and find the payment methods they use while shopping. Adding these payment methods to your store may help your audience to shop from your store using the payment method they prefer.
Performing A/B Tests
Using the A/B testing method, you can experiment with two different strategies and analyze which method works better. It is also a great method to determine whether any design changes made to your store improve the conversion rate.
Implementing these types of testing removes the uncertainty associated with website optimization and helps you to stick with a better decision. You can perform A/B testing on many things like product headings, descriptions, images, call-to-action text, formatting, etc.
A Few Final Words
Optimization plays a significant role in the success of any online store. The competition is high, but you can succeed in this industry or create your own space using some of the optimization ideas mentioned above.
Implementing these strategies can definitely help you to boost your SEO rankings and lets you customize the store with better rankings.