Digital Marketing

What is Social Bookmarking in SEO?

What is Social Bookmarking in SEO?

Social bookmarking in SEO is one of the best ways to get massive traffic to your website. Though this technique might have lost its power but the pages bookmarked at bookmarking sites are still known to be quality backlinks by the search engines. Thus you can make still make the most of it.

Social bookmarking for link building is a simple and effective way to improve your website’s traffic. It also helps you make your content go viral and gather quality backlinks. There are many people considering social bookmarking for search engine optimization, and if you are one of them, we have everything important mentioned to help you get more insights.

  • What is social bookmarking in SEO?
  • Reasons to use social bookmarking to promote your website
  • List of social bookmarking sites to drive traffic

Social Bookmarking in SEO

Social bookmarking in SEO is a way for people to organize, look for, and manage bookmarks of website pages. Users save the links of the web pages they wish to share or like with the use of the social bookmarking website to store the links.

Other users of the website can view these bookmarks. Social bookmarking is also known as social classification, collaborative tagging, social tagging, social indexing, and also folksonomy.

Why Use Social Bookmarking to Promote Your Business?

Before we move onto the list of social bookmarking websites, let us first understand why it is a good option to promote your website with the reasons mentioned below:

Brand Awareness

It is unlikely that people would discover your website on their own. Creating a profile on social bookmarking websites will help potential clients find your website easily.

The more you social bookmark your website, the more you will gain visibility, and thus, more people would be exploring the site. This will lead to brand awareness and an increase in return on investment.

Quicker Indexing

When you promote your website on social bookmarking websites, you will see a sudden rise in the number of visitors.

This is because these websites are authoritative and the web crawlers crawl such sites continuously. Thus, when you place your web link on these sites, search engines will know about it and index your web pages faster.

Faster indexing makes your website user-friendly and gives them a better experience, thus resulting in increased profits.

Quality Backlinks

One of the most important benefits of social bookmarking for link building is that it helps you get quality backlinks from high authoritative websites.

As you know, backlinks play an important role in search engine optimization as they increase the website’s traffic and domain authority. With social bookmarking, you can earn those quality links and also its benefits.

Lead Generation

Social bookmarking websites are a great place to promote your business. Since lead generation is a crucial part of business, using social bookmarking will help you earn more leads because people are on a constant lookout for new things.

The social bookmarking websites help you engage with your clients and thus take you a step closer to converting them.

Higher Domain Authority

As you would know that domain authority is essential in White Label SEO, and improving a website’s domain is not simple. It takes a lot of time to build the DA, and many factors are considered like page speed, user experience, download speed, social signals, backlinks, traffic, etc.

Search engines give a lot of importance to high authority websites, and thus, submitting your web links on social bookmarking sites will help you improve the domain authority.

You can use free tools like Website Authority Checker or MOZ to check the domain authority of bookmarking sites you want to get links from.

Increased Keyword Ranking

Social bookmarking sites make you add multiple keywords to the content through title, tags, descriptions, URLs, etc. to improve keyword rankings.

Since it allows you to use multiple keywords, ensure to use long-tail keywords that are proven to boost search engine optimization.

Improves PageRank

Improve in page rank is a sum effect of all the factors mentioned above, like an increase in keyword ranking, social signals, domain authority, etc.

Most of the social bookmarking websites allow do-follow links: you can get quality backlinks, which further helps to increase your website PageRank.

5 Top Social Bookmarking Sites to Drive Traffic


Reddit is one of the most popular and dominating social bookmarking websites on the web. Users can submit articles, stories, videos, and images.

It generates a list of bookmarks by answering, upvoting, and downvoting a question. It is an amazing tool to promote your website.

Mix (Stumbleupon)

Mix, formerly known as Stumbleupon, is also a very popular social bookmarking gem. It finds content and suggests the same to the users.

You can discover images, videos, webpages, etc and rate then as per your likes.


Pinterest is one of the most popular social bookmarking websites. It is an effective platform to promote visual content especially high quality images in your blog posts. It can help you generate a lot pf traffic to your website. Also, one of the best sites to target young women.

We Heart It

WeHeartIt is an image sharing website that is available in 20+ languages. You can submit and bookmark various kinds of content, and it is also an ideal place for inspiration.

ScoopIt allows professionals and businesses to create content via content curation – Marketing automation, as well as content intelligence.

You can either choose their free plan or paid plans based on the number of topics you wish to post.

Frequently Asked Questions

What Is Social Bookmarking?

Social bookmarking in search engine optimization is a form of shareable bookmarking, allowing your website to be bookmarked on the Internet. This is done with the use of the browser’s bookmarking feature. These bookmarks can also be shared easily.

Why Social Bookmarking Is Important for SEO?

Before you outsource SEO to an agency, it is essential to know who will take ownership of the optimized content when the contract ends. All the work that you pay for, remain yours.

Is Reddit a Social Bookmarking Site?

Yes, Reddit is a social bookmarking website. Comments can be posted on any story or question on Reddit, and everyone is allowed to create a subreddit.

Is Pinterest a Social Bookmarking Site?

Pinterest is very popular in social media as well as the social bookmarking world. It is an image sharing website that allows users to create and tag the image collections based on themes, known as ‘boards.’


We hope to have helped you know in detail about social bookmarking in SEO. If you have any questions, feel free to drop us a line or comment on this blog.

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