WordPress is easily the most used content management system available today. It is one of the most accessible blogging platforms to install, and it’s even easier to learn how to post articles, videos, and other content. If you can create a document on Microsoft Word, you can create a blog post on WordPress.
Although WordPress is extremely powerful out-of-the-box, there are certain things bloggers can do to help their blogs reach the top spot on Google, Bing, and Yahoo. Search engine optimization is key to ranking well regardless of your content management system, but WordPress makes it easy for bloggers to perform SEO tasks.
Read the article below to learn how to make your blog SEO friendly.
WordPress is the most popular blogging platform for several reasons. They’re user-friendly; they’re entirely customizable but most important, they rank well with the search engines. And for beginners, the most important thing you need to learn about blogging is search engine optimizations. Fortunately, with WordPress, it’s easy.
Here Are 5 SEO Tips For WordPress Blogs
Use a quality theme:
The first thing every blogger wants to do is find a fresh theme for their blog. However, most beginners don’t have a lot of money to invest in a premium theme. Free WordPress themes can be found all over the Internet, but you have to be careful which one you choose. A lot of those fancy, designer themes look good to your readers. Even so, the search engines have a hard time reading your content. A good theme to start with is Twenty Eleven, a free theme that you can find through your WordPress dashboard.
Install the All-In-One-SEO plugin:
This is a free WordPress plugin that you can download through your dashboard. You can then set your meta tags, title, and description for each post, which makes it easier for the search engines to see what your blog is about. After you’ve installed All-In-One, you’ll need to go to the setting’s tab, and create your homepage title, add a description of your blog and list some relevant keywords. Don’t forget to click ‘submit’ when you’re finished.
Do keyword research:
Keyword research is a must – before you even start setting up your blog. You’ll need to identify your niche and then use a keyword-rich domain name. You’ll also need to use keywords in all areas of your blog: Post titles, category titles, in your blog posts and articles, in your navigation and anchor text. Every aspect of your blog will focus on keywords, and without them, you’re lost.
Permalinks determine the structure of your URLs, and those URLs are what the search engines read to learn the content of your blog. With WordPress, the default setting shows a lot of information that the search engines don’t need, and it just confuses them. Go to the settings’ page for permalinks and click the radio button for custom structure then enter /%postname%/ in the spacer box. This setting makes it easier for the search engines to read your content, and you’ll rank better for your keywords.
The search engines can only ‘read’ the text you have on your blog – they can’t ‘see’ images, so you have to use alt tags to identify them. Each time you upload an image to your WordPress blog, you’ll see a field where you can enter ‘Alternate Text’. Use keywords to identify your images for the search engines.
Learning search engine optimization techniques is the most important thing you can do if you want to make money online with your blog. These are just a few of the steps you can take to SEO your WordPress blog, but for beginners, they’re an excellent place to start.
Need help with your WordPress Blog to make it professional, contact the best digital marketing agency, and get started.